Because of homophobia, dual marketing used to require a delicate balancing act, as advertisers tried to speakto gays "in a way that the straight consumer will not notice John Ashbery, in New York magazine, dismissed the entire genre of male nude photography with the same sexist tautology that covertly underlies that Times piece on cultural "overexposure": I brought the ad to classes and lectures, asking women what they thought of him.
Women may dread being surveyed harshly --being seen as too old, too fat, too flat-chested-- but men are not supposed to enjoyed being surveyed period. Who will avert his eyes first? Now, anticipating being on display to a roomful of spectators, they suddenly realize how it feels to be judged as women routinely are, sized up by another pair of eyes.
Perhaps the escape is from these burdens, and toward the freedom to indulge in some of the more receptive pleasures traditionally reserved for women Overall, these ads depict what I would describe as "face-off masculinity," in which victory goes to the dominant contestant in a game of will against will.
The male models are the objects in the advertisement and meant to create a certain reaction depending upon there position. As for dimpled behinds, my second choice for male pinup of the decade is the Gucci series of two ads in which a beautiful young man, shot from the rear, puts on a pair of briefs.
Also, Bordo writes in the first person and includes many personal stories and in depth opinions and analysis. Besides his partially open fly, we can see a glimpse of his toned abs.
She also discusses how often in advertising, the lean is used in a seductive way. Mainstream responses to several important exhibits which opened in the seventies --featuring the groundbreaking early works of Wilhelm von Gloeden, George Dureau, and George Platt Lynes as well as then-contemporary artists such as Robert Mapplethorpe, Peter Hujar, and Arthur Tress-- would today probably embarrass the critics who wrote about them when they opened.
Although some people might consider this essay to be long and dragged out, I feel it is written eloquently and in a style which makes it enjoyable to read. Neil Abercrombie that is, running to represent Hawaii in congress.
Klein knew just the kind of clothing to show that body off in too As Calvin wandered through the crowd at the Flamingo, the body heat rushed through him like a revelation; this was the cutting edge Does someone staring at you make you confident that you look sexy, or does it make you feel self-conscious and inhibited?
See separate page dedicated to Calvin Klein ads. Women --both straight and gay-- have always gazed covertly, of course, squeezing out illicit little titillations out of representations designed for --or pretending to-- other purposes than to turn us on. When is a nude not a nude? Look at those toned abs and seductive eyes.
If Bordo had written page after page about the subtle and sometimes not-so-subtle homosexual subtexts in advertising, the reader would have been bored out of their mind. Often, as in the Jackson Browne look-alike ad, the penis is prominent, but unlike the penis in that ad, its presence is martial rather than sensual.
By taking these opposing subject positions, Bordo shows the value or lack of value that can be placed upon a gaze of another.
But the male bodies sculpted by the Greeks and Michelangelo were not exactly nonerotic. Her analysis is thorough and accurate, though it does not read like a history essay.SUSAN BORDO -- Beauty (Re)discovers the Male Body In fact, the flashiest African American male styles have partaken both of the African legacy and European notions of "class.".
Oct 24, · Beauty (Re)Discovers the Male Body is divided into six subsections. The first, “Men on Display”, introduces the subject matter to the readers by throwing an image of a nearly naked man into their faces and then later an image of a fully naked man into their faces.
This is one of the shorter sections and certainly succeeds in. Arth Courses | ARTH Assignments.
beauty (re)discovers the male body. excerpts from Susan Bordo, The Male Body p. men on display Putting classical art to the side for the moment, the naked and the nearly naked female body became an object of mainstream consumption first in Playboy and its imitators, then in movies, and only.
--Beauty (Re)discovers the Male Body Beauty (Re)discovers the Male Body Men on Display Putting classical art to the side for the moment, the naked and near.
Oct 25, · Beauty (Re)discovers the Male Body: 2nd reading questions. October 25, jpike. 1) This essay by Susan Bordo is indeed a long essay.
It consists of forty five pages of detailed analysis of men in advertising. “Beauty (Re) Discovers the Male Body” response In “Beauty (Re) Discovers the Male Body” by Susan Bordo, Bordo writes an analysis on the male body in advertising.Download