Another potential problem, even with qualified personnel, is complaints from customers regarding such things as dissatisfaction with amount of product used, discomfort during a treatment and allegations of rude behavior from therapists. These are the internal and external marketing factors that can help or hinder a business.
Develop strategies to lessen the effect of threats. CopyrightBobette Kyle. If you have trouble identifying weaknesses, ask current customers and clients.
Take a close look at your weaknesses and find out how much it would cost to rectify them. If the income you stand to gain outweighs the costs, go ahead and address the problem. Selling the products you use for various treatment provides an profitable opportunity as well.
A new trend develops for which demand outstrips the supply of quality options. This is an opportunity for all spas.
This is particularly true of a high-quality day spa. This will better help you spot opportunities for and threats to your company. Target customers that will be impressed with your strengths and do not place much importance on your weaknesses.
It is also possible to package several services together and sell them as a package. Note Internet-related activities such as trade organization participation, search engine inclusion, and outside links to the sites.
Another weakness is that many people see a day spa as a luxury that is out of their budget or can only be indulged in on special occasions, meaning the client base might be thin, especially as the business is just becoming established.
Networking is another opportunity for the day spa owner who can reach out to area businesses to offer discounts to employers who can bring in groups of clients.
According to Entrepreneur, hydrotherapy equipment is extremely costly and may not be feasible. She holds a Bachelor of Science in business administration with an emphasis in marketing from the University of Nevada-Reno. If the economy forces customers to tighten their belt, offer discount packages or inexpensive stand-alone services that are easier on the wallet.
Often, opportunities arise as a result of a changing business environment. Some questions to help you get started are: Cite this Article A tool to create a citation to reference this article Cite this Article.
Relying on loans might be essential. With the demise of many pure- play "dot coms", examples of this abound. Other points that bode well are the possibilities of offering many different types of services, such as heated stone massage, deep tissue treatments, an assortment of facials and body lotions and oils, forms of hydration therapies and aromatherapy.
Are your competitors becoming stronger? Opportunities Opportunities abound with the day salon business. Traditionally, a SWOT looks only at the external environment for opportunities. She is a freelance writer and communications consultant living in Reno, Nev.
A customer, competitor, or supplier goes out of business or merges with another company. I suggest you look externally for areas your competitors are not fully covering, then go a step further and think how to match these to your internal strengths.
An on-site beauty salon or well equipped facilities with cutting edge gear are two possible examples. Try to uncover areas where your strengths are not being fully utilized.
Some questions to get you started:What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. A Basic SWOT Analysis. You can develop the basic analysis in a brainstorming session with members of your company, or by yourself if you are a one-person shop.
To begin the analysis create a four- cell grid or four lists, one for each component: | Strengths | Weaknesses | Opportunities | Threats | Then, begin filling in the lists. Strengths.
Think. The basis for the sales projections is a conservative estimate of 7 services per day the first month in business and 53 services per day by the end of the first year. At 53 services per day we would still only be operating 75% to capacity with 7 treatment rooms operating 7 days a week, hours per day/5().
Free Essays on Swot Analysis Pamperzhou Day Spa for students. Use our papers to help you with yours 1 - Day Spa SWOT Analysis by Erica Tambien - Updated September 26, According to the International Spa Association, there were more than 18, spas operating in the United States in The basis for these projections is a conservative estimate of 7 services per day the first month in business, and 53 services per day by the end of the first year.
At 53 services per day, we would still only be operating 75% to capacity with 7 treatment rooms operating 7 days a week, hours per day/5().Download