One of the ideas is to acquire new customers by increasing the availability of products. This strategy should be based on the promotion of local products and suppliers of products and high quality fair trade coffee.
Arranging a sale of products through the online store and allowing customers to play orders by phone, organizing appropriate marketing campaigns on the website or in local media, gives opportunities to achieve that goal.
A very effective strategy which could be used is building a recognizable brand of their own products. As we consider weaknesses, we can identify a few problematic things.
The above strategy is based on the strength connected with high quality products which take a niche place on the market and cannot be easily replaced.
Marketing — reach, distribution, awareness? The greatest strength is undoubtedly knowledge acquired by the owners during business and marketing courses and there experience gained at work. Having loyal customer Swot analysis for custom coffee may be particularly important when some competitors appear on the market.
In addition, it might be possible to prepare a wider range of products which could be better suited to the local customers needs. Organizing poetry readings or discussion groups could be a great idea. This way, the company could significantly reduce this kind of threat.
The owners exhausted their savings and the initial small business loan, and their six- month lease is up. They should be presented as unique and not available from other competitors.
The last weakness, which is really important, is a lack of financial reserve. In that case, the main strength is the specific location with students, faculty and staff whose the owners of the cafe know and understand well. At the initial stage, the range of delivery might be limited to locations on campus, such as dorms and lounges where students are studying.
Lack of a wireless connection that customers could use is a significant drawback.
Customers can sit in comfortable chairs, on couches, and at coffee tables, and chat or read newspapers between classes.
The owners also chose an interesting location with many students who they know and understand very well, which combined with the offer is strength of their business.
The main question at this point is what strategies they should launch to achieve that aim. It could be a decrease in the number of students at the University or changed location of classes. This way, drinking coffee or eating delicious chocolates would be only a natural addition and benefit during meetings.
Another weakness is quite poor menu, which should be extended by new products. Ordered goods would be delivered by courier. Financial reserves, likely returns?
It is worth considering the possibility of obtaining a better price from producer in exchange for promoting their brands. It would give Bonnie Brewer and Stacy Kim opportunity to use their knowledge and experience and take over more of the finance and marketing activities.
The biggest threat may be the emergence of competitors offering similar services at lower prices or better quality. They have started to think about further development. The strategy adopted by the company, which consists of buying reduces from local suppliers and ordering only fair trade coffee, may cause a risk of introduction of cheaper substitutes on the market by competitors.SWOT Analysis for Custom Coffee & Chocolate Essay They have run the business successfully, working together without any employees and selling their products only in the cafe©.
They have started to think about further development. To: Dr. Kuman College of Business and Science From: student MBA Subject: SWOT analysis for Custom Coffee & Chocolate According to the overview of Custom Coffee & Chocolate business, it is a small café run by Bonnie Brewer and Stacy Kim.
Here is the SWOT analysis of Costa Coffee which is one of the largest coffee brands in the UK and second largest in the US.
Costa Coffee is the second largest coffee chain in the world. It has a presence in 31 countries and is known for its good taste of coffee. It has Stabucks as. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial.
SWOT Analysis for Custom Coffee & Chocolate According to the overview of Custom Coffee & Chocolate’s business, Bonnie Brewer and Stacy Kim run a small café where they serve unique coffee, chocolates and maintain a shop. The café is located near a university, where students, faculty, staff, and local residents are the main customers.
Create swot analysis like this template called Coffee Shop - SWOT Diagram in minutes with SmartDraw. SmartDraw includes swot analysis templates you can customize and insert into Office.Download